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The latest in Playbook

How CRM helps increase ticket and season ticket sales

How CRM helps increase ticket and season ticket sales

CRM in sports without myths: how to increase ticket and season ticket sales using the example of Tribune through priority purchase, segmentation, dynamic pricing, and promotions. We analyze the process, analytics, and AI recommendations, linking sales to the loyalty program.

Top 5 mistakes when implementing CRM in a sports organization

Top 5 mistakes when implementing CRM in a sports organization

CRM does not solve everything on its own. Let s examine five mistakes that most often undermine the effectiveness of implementation.

Main/Cases/
HC Norilsk
/Watch online

Official Web Platform & Integrations

Sports
Web development
API Integrations

Next.JS
Laravel

Development of the official club website with complex backend integrations for real-time stats, media content, and ticketing systems.

Problem

There was insufficient user awareness, a lack of notifications about upcoming matches, no internal team comments, no announcements of club events, etc.

Scope of Work

  • Development of a responsive website for three resolutions: desktop, tablet, and mobile
  • Prototyping of screens, including: Home, Matches, Calendar, Standings, News, and Shop pages
  • Creation of UX/UI design
  • Preparation of layouts
  • CMS setup
  • Preparation of monthly content: information about coaches, players, transfers, major announcements, and match comments. Content upload to the website.
norilsk project imagenorilsk project image

Insights

🚀 PersoniWay – AI That Transforms HVAC and Building Management
PersoniWay AI Ticketing system HVAC

🚀 PersoniWay – AI That Transforms HVAC and Building Management

Discover PersoniWay, the AI assistant designed to revolutionize HVAC and building management. Automate diagnostics, accelerate ticket resolution, and minimize errors—all in one intelligent tool. Try it now!

The Risks Point to the Need for Greater Regulation of AI
AI Data Integrity News

The Risks Point to the Need for Greater Regulation of AI

AI expert Gary Marcus recently called on policymakers to establish comprehensive AI guidelines to ensure integrity and safety.

Effective UX across continents: Key global strategies and differences
UX/UI web design mobile apps

Effective UX across continents: Key global strategies and differences

Key considerations for effective UX development across continents: US, EU, Russia, Asia. Increase global engagement and conversions. Profit for Business

Global comparison of UX/UI in sports apps
UX/UI Mobile apps Sport systems NHL

Global comparison of UX/UI in sports apps

Discover how UX/UI design in sports apps differs between North America, Europe and Russia. Learn about the regional differences in app design and the tools used to deliver optimised experiences.

5 challenges in sports recognition systems that I wish I knew about before I started
sports analytics system sports recognition systems data tracking Analytics Sports AI

5 challenges in sports recognition systems that I wish I knew about before I started

Discover the key challenges in developing sports recognition systems, from data tracking and event detection to automated decision-making for real-time analysis.

We are H*cked
Information security cyber attack recovery server hacking data protection

We are H*cked

Discover how our game project server was hacked, the steps we took to recover, and the key lessons for securing digital infrastructure.

We are always glad to have new partners and ambitious tasks.

fonuder
Vitaly Z.
«The road arises under the steps of walking»
access@thebrightbyte.com

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