Fans in the stands at a hockey game
Part of the Revanta platform

Revanta Loyalty

Sports CRM with one fan profile and a loyalty program you control

HC NorilskNorilsk Futsal ClubHC AvangardShanghai DragonsHC TorpedoHC AdmiralFC Dynamo MoscowHC NorilskNorilsk Futsal ClubHC AvangardShanghai DragonsHC TorpedoHC AdmiralFC Dynamo MoscowHC NorilskNorilsk Futsal ClubHC AvangardShanghai DragonsHC TorpedoHC AdmiralFC Dynamo MoscowHC NorilskNorilsk Futsal ClubHC AvangardShanghai DragonsHC TorpedoHC AdmiralFC Dynamo Moscow

Tickets, visits, merch and rewards land on one profile, so the club can see who comes, who buys and who quietly stopped — and act on it before renewal time.

Built for

  • Junior and minor league hockey teams
  • Professional and semi-pro clubs
  • College athletic programs
  • Clubs with their own arena
  • Club marketing and CRM teams

Know who buys, who comes and who stopped

Today

Purchases sit in one tool, gate entries in another and the mailing list in a third. Nobody can say who comes to every home game, who quietly stopped, or who buys merch but never buys a ticket.

With Revanta Loyalty

Every purchase, visit and reward lands on one profile the club owns, so marketing can segment, reward and win back fans without exporting anything or asking anyone.

“We have worked with The BrightByte since the club’s first days. The team proposed one backend for the websites of our hockey and futsal clubs, and today a single staff member runs both sites, even with a large volume of updates. We are now moving to their sports CRM. For us they have become a technology partner.”
Kirill TsaiHead of Marketing, Norilsk Sports Club
“This is our second season with The BrightByte. In the first year the company fully earned our trust: they improved the club’s digital platforms quickly and on their own initiative. The team’s expertise, how fast they handle requests and their wish to help the club grow are what we value in a long-term partnership.”
Alexander SarkisovCommercial Director, HC Admiral
“Our market is very conservative, and it is great to see young, energetic people like Vitaliy and his team come into it and shake things up. Their solution helped us automate our processes and gave us fresh ideas on how to grow the brand and engage fans.”
Sergey YakushevskyCommercial Director, HC Traktor
“Vitaliy always takes a proactive position. He helped the company a great deal in moving from offline to online, and he brought expertise from other industries into sport and made the most of it.”
Konstantin KlyushevCommercial Director, HC Avangard
“We are developing a hockey club project, handling design and support. When I hand a task to Vitaliy’s team, I am fully confident in the result. The team is genuinely engaged and brings its own view to the work. Many contractors need a detailed specification; Vitaliy’s team runs the project on its own and defines its scope itself.”
Vitaliy PozdnevIT Director, FC Dynamo Moscow
“We are working with The BrightByte on a sports publication website with a relatively simple tech stack and several integrations. Previous developers kept delivering an incomplete product full of bugs and did not respond when we pointed out issues. The BrightByte team has shown a high level of professionalism, a clear business process and a systematic approach at every stage. I highly recommend working with them.”
John CushmaFounder, 21sports
“The team at The BrightByte helped us turn an idea into a finished product. They gave professional help at every stage and were set on getting results.”
Elena AndreevaChief Product Manager, Go
“We hired The BrightByte to build PersoniWay, an AI assistant for field technicians. I was impressed with how quickly they understood our domain and got things moving. The scope was clear, the execution fast and my own involvement minimal. They worked independently, asked smart questions when needed and delivered consistently, without bloated timelines or budgets. It is rare to find a team that is both technically sharp and business-savvy. I highly recommend them.”
Russel GiambroneFounder, TIG1 Strategies
“Working with The BrightByte was a turning point for us. They built an AI assistant around our HVAC service workflows, and we cut response time in half and improved accuracy in the field. The team was reliable, sharp and proactive.”
Josh AustinDirector, Green Way Texas AC
“We have worked with The BrightByte for two years, and in that time our project has grown a lot. The team pays close attention to detail: they write thorough API documentation, describe every new feature in a separate document and keep suggesting improvements. They also help us skip work we do not need when our plans go beyond what is necessary.”
Vasiliy VasilievCEO, IGFT
“Vitaliy and his team found us a technical director and audited the project in three weeks. For startups, a quick response and fast decisions matter a lot.”
Alexey SokolovFounder, Grid Capital
“Vitaliy is a very driven entrepreneur and CTO. He has the breadth of experience startups need to make effective decisions quickly.”
Dmitriy KibkaloFounder, orbita.vc venture fund

What the club runs in Revanta Loyalty

Ticket and season-ticket history, fed by Revanta Ticketing

Sales and gate entries arrive from Revanta Ticketing, so the loyalty program runs on what fans actually bought and attended.

One fan profile with full attendance and purchase history

Every ticket, visit and reward lands on one profile. Know who came to every home game and who quietly stopped: a season-ticket holder who skipped three games shows up in a list before renewal time.

Points, tiers, challenges and streaks

Reward the behaviors that matter: showing up, renewing, buying merch. Points for attendance, tiers that move with each game, and challenges the club builds itself, such as a reward for five home games.

Promo codes, gift cards and vouchers

Issued and redeemed in the same system that holds the fan’s profile.

Segments and personal offers

Build a segment of lapsed season-pass holders in a minute and send them a personal offer.

Push notifications and email

Game-day reminders and win-streak offers go out by push and email without anyone pressing send.

Your fan data, exportable any time

Export any segment or the full base whenever you need it, no ticket to support.

Scenarios

How it works for club marketing

Revanta admin panel
Tiers

Earning rates per tier

Starter, Bronze, Silver, Gold: set how many points each tier earns. The rule applies immediately.

  1. 1
    Loyalty → Loyalty program setup
  2. 2
    The Statuses tab
  3. 3
    Edit the Silver tier
  4. 4
    Earning percentage: 7% → 8%
  5. 5
    Save: the table is updated
Revanta admin panel
Tiers

Conditions for moving up a tier

Ten home games, merch purchases or a season pass: pick the condition from a list and set the threshold.

  1. 1
    The Transition conditions tab
  2. 2
    Add entry
  3. 3
    Status: Silver
  4. 4
    Condition type: game attendance
  5. 5
    Value: ten home games
  6. 6
    Save: the rule is in the list
Revanta admin panel
Achievements

Achievements with their own rules

Build an achievement for attendance, purchases or registration and set the reward in points.

  1. 1
    Loyalty → Achievements
  2. 2
    New achievement
  3. 3
    Add an earning condition
  4. 4
    Home game attendance, from N
  5. 5
    Reward in loyalty points
  6. 6
    Save: the card is live
Revanta admin panel
Fan profile

The whole fan in one profile

Contacts, points, progress to the next tier, rewards and orders on one card.

  1. 1
    Users → Customers
  2. 2
    Open a customer card
  3. 3
    Loyalty program: points and tier progress
  4. 4
    Points history
  5. 5
    Achievements and orders
Revanta admin panel
Analytics

From a dashboard chart to a segment

Click a column on the chart and land in the customer list with that filter applied.

  1. 1
    Dashboard: the breakdown charts
  2. 2
    Click a column on the chart
  3. 3
    The customer list opens
  4. 4
    Segment applied from the dashboard
  5. 5
    Work with it or reset it
Revanta admin panel
Export

A segment exported to Excel

A ready list for a report, a sponsor or a call round, exported from a saved segment.

  1. 1
    Users → Filtering
  2. 2
    Saved segments
  3. 3
    Apply the segment
  4. 4
    Export: the job is queued
  5. 5
    The Export section: download the file

Revanta Loyalty at a glance

  • Tickets, season passes, loyalty and campaigns on one fan profile.

  • Points, tiers, challenges and streaks configured by the club, without developers.

  • Segments by attendance, purchases, tier, age and registration source.

  • Email and push campaigns plus trigger chains from a template library.

  • Full data export: the fan base belongs to the club.

  • Segments, campaigns and the full fan base export belong to the club.

Revanta Loyalty vs FanMaker

FanMaker is an established fan loyalty platform for NFL, NBA, NHL, MLB and college programs. Here is how the two compare on the jobs a club runs around its fans.

Where Revanta is ahead
  • Selling tickets and season tickets: Built in — the club is the seller and owns the buyer
  • Building a segment in plain language: Ask the CRM assistant in a sentence, save the segment
  • Visual builder for multi-step trigger chains: Missed game, birthday, expiring points, welcome, tier raised
  • Segments by age and registration source: Age and source too, alongside tier, attendance and purchases
  • Club store on the same fan base: Store, orders and delivery in the same system
  • Points rolled back when a purchase is refunded: Progress and points roll back automatically
  • Selling tickets and season tickets

    RevantaBuilt in — the club is the seller and owns the buyer
    FanMakerIntegrates with ticketing providers; fans link an existing account
  • Building a segment in plain language

    RevantaAsk the CRM assistant in a sentence, save the segment
    FanMakerNot shown on public product pages
  • Visual builder for multi-step trigger chains

    RevantaMissed game, birthday, expiring points, welcome, tier raised
    FanMakerNot shown on public product pages
  • Segments by age and registration source

    RevantaAge and source too, alongside tier, attendance and purchases
    FanMakerFilters by level, status, points, tags, join date and location
  • Club store on the same fan base

    RevantaStore, orders and delivery in the same system
    FanMakerMerch through commerce and POS integrations, no native store
  • Points rolled back when a purchase is refunded

    RevantaProgress and points roll back automatically
    FanMakerNot shown on public product pages
  • One fan profile with attendance and purchase history

    RevantaYes
    FanMakerYes
  • Points, tiers, challenges and streaks

    RevantaYes, edited in the admin panel without developers
    FanMakerYes, streaks and punch cards
  • Promo codes, gift cards and vouchers

    RevantaYes
    FanMakerYes
  • Email and push to a chosen segment

    RevantaYes
    FanMakerYes
  • Attendance from gate scans, deduplicated

    RevantaYes
    FanMakerYes
  • Mobile wallet pass and card-linked payment

    RevantaNo, not in the product today
    FanMakerYes, Apple and Google Wallet, pay and earn at the register

Based on public product information as of September 2026.

Frequently asked questions

What is Revanta Loyalty?

Revanta Loyalty is a sports CRM and fan loyalty platform by The BrightByte. Clubs sell tickets and season passes, keep each fan’s attendance and purchase history, and run points, tiers, promo codes and campaigns on that data.

Do we keep our fan data?

Yes. Tickets and season passes are sold in the club’s own system, so every buyer lands in the club’s base, and any segment or the full base can be exported at any time.

Can we see which season-ticket holders stopped coming?

Yes. The profile keeps every gate entry, so a holder who skipped the last three home games shows up in a segment before renewal time.

How do fans earn points in a team loyalty program?

The club sets the rules: points for home-game attendance, merch and ticket purchases, tiers that move with each game, and achievements for streaks. Earning rates and tier conditions change in the admin panel without developers.

Is there a loyalty platform for junior and minor league hockey teams?

Yes. Revanta Loyalty suits junior, minor league and college teams that sell home-game tickets themselves: tickets, season passes, loyalty and merch run in one system, so a small team does not need integrations to start a program.

Is there a mobile wallet or card-linked rewards?

Not today. Revanta does not offer a mobile wallet with a balance or card-linked sponsor rewards. If you need them, we can scope them as custom development.

Is this a sportsbook CRM?

No. Revanta Loyalty is built for sports clubs and their fans.

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