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The latest in Playbook

How CRM helps increase ticket and season ticket sales

How CRM helps increase ticket and season ticket sales

CRM in sports without myths: how to increase ticket and season ticket sales using the example of Tribune through priority purchase, segmentation, dynamic pricing, and promotions. We analyze the process, analytics, and AI recommendations, linking sales to the loyalty program.

Top 5 mistakes when implementing CRM in a sports organization

Top 5 mistakes when implementing CRM in a sports organization

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Main/Cases/
STOCKS SOCCER

Fantasy Sports Gaming Platform

Sports
Web development
API Development

About

Web-based fantasy sports startup allowing users to trade virtual shares of soccer players based on real-time performance data.

Problem

One of the key challenges for sports clubs is low fan engagement. Fans are divided into several levels of engagement:

  • Newcomers
  • Casual TV viewers
  • Stadium attendees
  • Loyalty program participants Clubs struggle because fans at the latter two levels rarely engage in referral programs or actively involve their friends.

Scope of Work

  • Creation of a fan engagement system similar to fantasy sports, incorporating a referral program for sports clubs and a white-label model to increase fan engagement beyond current levels.
  • Designed and developed a clickable prototype in Figma.
  • Developed backend and multiple versions of a pilot web application.

    The system itself was conceptualized as a white-label implementation of specific engagement mechanics, featuring:

  • Quizzes
  • Competitions between players
  • Onboarding processes

    This approach aimed to enhance fan interaction and retention through interactive and competitive elements tailored to sports club environments.

stocks_soccer project image

Insights

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Effective UX across continents: Key global strategies and differences

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Discover how UX/UI design in sports apps differs between North America, Europe and Russia. Learn about the regional differences in app design and the tools used to deliver optimised experiences.

5 challenges in sports recognition systems that I wish I knew about before I started
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5 challenges in sports recognition systems that I wish I knew about before I started

Discover the key challenges in developing sports recognition systems, from data tracking and event detection to automated decision-making for real-time analysis.

We are H*cked
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We are H*cked

Discover how our game project server was hacked, the steps we took to recover, and the key lessons for securing digital infrastructure.

We are always glad to have new partners and ambitious tasks.

fonuder
Vitaly Z.
«The road arises under the steps of walking»
access@thebrightbyte.com

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