Atom

Automotive Showroom Experience

Automotive

Mobile Apps

Unity

Gamified Unity-based software to showcase electric vehicle technologies at exhibitions.

Scope of Work

Development of a test stand on which tests, UX/UI solutions, and hypotheses are verified. Creation of tablet applications for iPad and Android, which are mounted on the steering wheel and used to conduct various tests, such as:

Changing the display when turning the steering wheel
Development of an interface that allows changing colors, fonts, and UX/UI elements during testing, adjusting screen backlight with changes in daylight, etc. Creation of several key elements of the multimedia entertainment system:
Development of a media player
Development of navigation maps
Development of an instrument panel
Interface elements for launching third-party applications within the system

Insights

ProductManagement

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Why adding features destroys products. Real cases from Google Wave, Evernote, and Clippy — plus how to prevent scope creep in your team.

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Fan Engagement Platforms for Sports Teams: What Works in 2026

Digital fan engagement strategies that deliver results. Case studies from Manchester City, NBA, Bundesliga, and FC Barcelona.

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A Sports Club Ordered a Website. Two Years Later, They Met in Court.

No requirements document. Endless design changes. A development team that kept saying yes. This project was doomed before the first line of code was written.