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The latest in Playbook

How CRM helps increase ticket and season ticket sales

How CRM helps increase ticket and season ticket sales

CRM in sports without myths: how to increase ticket and season ticket sales using the example of Tribune through priority purchase, segmentation, dynamic pricing, and promotions. We analyze the process, analytics, and AI recommendations, linking sales to the loyalty program.

Top 5 mistakes when implementing CRM in a sports organization

Top 5 mistakes when implementing CRM in a sports organization

CRM does not solve everything on its own. Let s examine five mistakes that most often undermine the effectiveness of implementation.

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    • How CRM helps increase ticket and season ticket sales
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