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How the fashion industry depends on e-commerce stores

Custom Development

Problem

An overwhelming shift of e-commerce into online platforms has eliminated offline boutiques entirely. Therefore, personalized customer engagement has become crucial. Many fashion market players strive to stand out amidst the competition. Methods employed include:

  • AI assistants that visualize products on customers without physical fitting (shoes, rings, etc.),
  • mobile applications
  • 3D AR assistants.

Scope of Work

Development of a mobile application for e-commerce in the fashion industry style. Our client "Nashе Zoloto" manufactures over 5000 accessories and jewelry items. The project included:

  • Prototyping (FigJam)
  • UX/UI design (Figma)
  • Mobile application development on Flutter

Mobile Application

The mobile app utilizes over 80 screens in various states, focusing on Customer Journey Mapping (CJM). It starts with customers not needing to log in; they simply create a list of items and can place an order without prepayment. A manager directly contacts the customer to confirm the order, with payment processed automatically via a payment link code.

nashe_zoloto project image

Insights

We are always glad to have new partners and ambitious tasks.

fonuder
Vitaly Z.
«The road arises under the steps of walking»

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