
Revanta Loyalty
Sports CRM with ticketing, season passes and a fan loyalty program
Built for
- Junior and minor league hockey teams
- Professional and semi-pro clubs
- College athletic programs
- Clubs with their own arena
- Club marketing and ticketing teams
When a third-party service sells your tickets, the fan data stays with that service. Revanta Loyalty sells tickets in your own system and shows who comes, who buys and who stopped coming.
Know who buys, who comes and who stopped
Tickets are sold through a third-party service and the fan data stays with it. The club does not know who comes to games, who has quietly stopped, or who buys merch but never buys a ticket.
Revanta Loyalty sells tickets and season passes into the club’s own fan base. Every purchase, visit and reward lands on one profile, so marketing can segment, reward and win back fans with data the club owns.
What the club runs in Revanta Loyalty
Sell tickets and season passes in your own system
Every buyer lands in the club’s own base, so the club owns the fan relationship from the first sale.
One fan profile with full attendance and purchase history
Know who came to every home game and who quietly stopped coming. A season-pass holder who skipped three games shows up in a list before renewal time.
A fan loyalty program with points, tiers and achievements
Reward the fans who show up: points for attendance, tiers that move with each game, achievements the club designs itself.
Promo codes, gift cards and vouchers
Issued and redeemed in the same system that holds the fan’s profile.
Segments and personal offers
Build a segment of lapsed season-pass holders in a minute and send them a personal offer.
Push notifications and email
Game-day reminders and win-streak offers go out by push and email without anyone pressing send.
Your fan data, exportable any time
Export any segment or the full base whenever you need it, no ticket to support.
How it works for club marketing
Earning rates per tier
Starter, Bronze, Silver, Gold: set how many points each tier earns. The rule applies immediately.
- 1Loyalty → Loyalty program setup
- 2The Statuses tab
- 3Edit the Silver tier
- 4Earning percentage: 7% → 8%
- 5Save: the table is updated
Conditions for moving up a tier
Ten home games, merch purchases or a season pass: pick the condition from a list and set the threshold.
- 1The Transition conditions tab
- 2Add entry
- 3Status: Silver
- 4Condition type: game attendance
- 5Value — ten home games
- 6Save: the rule is in the list
Achievements with their own rules
Build an achievement for attendance, purchases or registration and set the reward in points.
- 1Loyalty → Achievements
- 2New achievement
- 3Add an earning condition
- 4Home game attendance, from N
- 5Reward in loyalty points
- 6Save — the card is live
The whole fan in one profile
Contacts, points, progress to the next tier, rewards and orders on one card.
- 1Users → Customers
- 2Open a customer card
- 3Loyalty program: points and tier progress
- 4Points history
- 5Achievements and orders
From a dashboard chart to a segment
Click a column on the chart and land in the customer list with that filter applied.
- 1Dashboard: the breakdown charts
- 2Click a column on the chart
- 3The customer list opens
- 4Segment applied from the dashboard
- 5Work with it or reset it
A segment exported to Excel
A ready list for a report, a sponsor or a call round, exported from a saved segment.
- 1Users → Filtering
- 2Saved segments
- 3Apply the segment
- 4Export: the job is queued
- 5The Export section: download the file
Revanta Loyalty at a glance
Tickets, season passes, loyalty and campaigns on one fan profile.
Points, tiers and achievements configured by the club, without developers.
Segments by attendance, purchases, tier, age and registration source.
Email and push campaigns plus trigger chains from a template library.
Full data export: the fan base belongs to the club.
Connections to an existing ticketing or POS system are built per project.
Revanta Loyalty vs FanMaker
FanMaker is an established fan loyalty platform for NFL, NBA, NHL, MLB and college programs. Here is how the two compare, including what Revanta does not do.
| Job | FanMaker | Revanta |
|---|---|---|
| Selling tickets and season passes | Through integrations with ticketing systems | Built in |
| Fan profile and attendance history | Yes | Yes |
| Points, tiers and achievements | Yes | Yes |
| Promo codes, gift cards, vouchers | Yes | Yes |
| Segments and personal offers | Yes | Yes |
| Push and email | Yes | Yes |
| Data export to the club | Yes | Yes |
| Mobile wallet with a balance | Yes | No |
| Card-linked rewards for sponsor purchases | Yes | No |
| Ready integrations with US ticketing and POS | Yes | Built per project |
Based on public product information as of September 2026.
Frequently asked questions
What is Revanta Loyalty?
Revanta Loyalty is a sports CRM and fan loyalty platform by The BrightByte. Clubs sell tickets and season passes, keep each fan’s attendance and purchase history, and run points, tiers, promo codes and campaigns on that data.
Do we keep our fan data?
Yes. Tickets and season passes are sold in the club’s own system, so every buyer lands in the club’s base, and any segment or the full base can be exported at any time.
Can Revanta handle season tickets and renewals?
Yes. Season passes are sold in Revanta, and the attendance history shows which holders skipped games, so marketing can reach them before renewal time.
How do fans earn points in a team loyalty program?
The club sets the rules: points for home-game attendance, merch and ticket purchases, tiers that move with each game, and achievements for streaks. Earning rates and tier conditions change in the admin panel without developers.
Is there a loyalty platform for junior and minor league hockey teams?
Yes. Revanta Loyalty suits junior, minor league and college teams that sell home-game tickets themselves: tickets, season passes, loyalty and merch run in one system, so a small team does not need integrations to start a program.
Does Revanta integrate with Ticketmaster or our POS?
Not out of the box. Revanta sells tickets and season passes itself. If you keep another ticketing or POS system, we build that connection as part of the rollout.
Is there a mobile wallet or card-linked rewards?
Not today. Revanta does not offer a mobile wallet with a balance or card-linked sponsor rewards. If you need them, we can scope them as custom development.
Is this a sportsbook CRM?
No. Revanta Loyalty is built for sports clubs and their fans.
Other Revanta products
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