Revanta Loyalty — CRM and loyalty programme for a sports club

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Who it is for

Sports clubsLeaguesClub marketingCommercial team

The product turns scattered fan data into a database you can act on: profiles, purchase and attendance history, segments and communications.

The club grows engagement and revenue through the loyalty programme and personal offers, while marketing gets analytics and retention tools.

Capabilities

Loyalty programmePoints, tiers, personal offers and fan gamification.

One audience databaseFan profiles with a history of purchases, attendance and activity.

SegmentationFlexible segments for campaigns, promotions and targeted communication.

AI assistantPredictive churn analytics and prompts for growing revenue.

IntegrationsConnections to ticketing, the store, the app and payment services.

DashboardsEngagement, revenue and campaign performance metrics.

Scenarios

How it works

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Revanta

Tiers

The accrual rate for a tier

Starter, Bronze, Silver, Gold — the club decides how many points a fan on each tier earns. Change the percentage and the rule applies at once, with no developers involved.

1
Loyalty → Loyalty program setup
2
The Statuses tab
3
Edit the Silver tier
4
Accrual percentage: 7% → 8%
5
Save — the table is updated

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Revanta

Tiers

A condition for moving up a tier

What lifts a fan to the next tier: match attendance, merchandise purchases, tickets and season tickets. The condition is picked from a list and the threshold is a number.

1
The Transition conditions tab
2
Add entry
3
Status: Silver
4
Condition type: match attendance
5
Value — ten home matches
6
Save — the rule is in the list

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Revanta

Achievements

An achievement with its own earning condition

Attendance, purchases, registration — the club assembles the condition itself from a ready catalogue, sets the threshold and the reward, and sees the card exactly as the fan will.

1
Loyalty → Achievements
2
New achievement
3
Add an earning condition
4
Home match attendance, from N
5
Reward in loyalty points
6
Save — the card is live

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Revanta

Fan profile

The whole fan in one profile

Contacts, points and progress towards the next tier, the accrual history, achievements and orders all sit in one card. No stitching a person together from five different exports.

1
Users → Customers
2
Open a customer card
3
Loyalty program: points and tier progress
4
Points history
5
Achievements and orders

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Revanta

Segments

Segment by purchase history

You need the people who buy often and agree to hear from you. Conditions are assembled with the mouse, the result is visible in the list straight away and saved as a segment you can reuse.

1
Users → Customers
2
The Audience segments panel
3
Agrees to receive mailings: yes
4
Number of orders: more than 4
5
Apply — and save the segment

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Revanta

Analytics

From a dashboard chart into the segment

Tiers, age, gender, registration source, customer category. A column on the chart is not just a number — click it and you are in the customer list with that filter already applied.